A Decade of Collaboration
Tami Vileta, president of Pinpoint Strategic Communications, speaks about her company’s decade plus relationship with Charles Cotugno Photography and how targeted business photography has benefitted her clients.
Does Your Business Image Need A Facelift?
Your company may have a beautiful and consistently branded website. Your hard copy marketing materials are perfectly laid out and send the exact message your potential clients want to hear. But when they go to your “About” page or turn to the back panel of your trifold, it all falls apart. Why? Because your business portraits or head shots are from a company event, a crop from dinner with a client, or taken during a tropical vacation back in 1998 with an umbrella drink in hand. (Not to mention it no longer reflects your current state of follicle color and volume!) Or, even though you or your team has used a professional photographer, the locations, settings, and even lighting are all different. Does this sound familiar?
Whether you’re a freelancer or part of a team, your business portrait is often the deciding factor as to whether or not a potential client will contact you. They need the right visual cues to trust that you, as a person or a team, are in line with your mission and ready to move mountains to solve their problems. That’s what a well conceived and professional business portrait representing your brand will tell you potential clients.
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“I’ve never had professional head shots before, but Charles made me feel like a pro! He was guiding but patient during the shoot and then turned around high-quality issues quickly, including retouching. I will be going to Charles for all my professional photos from now on.”
– Mike Gerstle, Managing Director, Ha-Moto Consulting, Seattle, WA
Annual Reports & Marketing Images
Business portraits, client interaction, collaboration, and tools of the trade are all the images you need to work together to tell the story of your business. More importantly, the business photography in your annual reports and marketing materials must tell your clients how you can solve their most difficult business challenges. Charles Cotugno Photography will work directly with your marketing department and art director to ensure your message is cohesive, on brand, and addressing your clients’ concerns.
“The business profile pictures that Charlie did for us have allowed our entire organization to put our best foot forward. He came directly to our office. Taught us the best practices in Business Profile shots and has been available to catch the few extra individuals that were out of town for the first shoot. Add that to how comfortable he made everyone feel, the quick turn around and the touch-ups to the photos to help us look amazing, I can only encourage any business that needs an E-update to reach out to Charlie. Thank you for a great job, Charlie!”
– Tamara Hebert, 9Logic Technologies, Sr. Sales Manager, Redmond, WA
Get Your Business Off The Ground!
As a startup two of your biggest worries are marketing and your online presence. Are you planning to rely on nondescript, generic stock photography to tell your story? Yes, they’re well lit and look good. But they say nothing about why you stand above the competition. And is there anything more disheartening than finding a competitor using the very same images on their site? What if you could have images that are equally well created but specific to your individual business?
For a single, one time investment you’ll receive your own library of images to use in your annual reports, marketing materials, and online presence. All reflecting what makes your new business stand out in the marketplace. Select a package that perfectly fits your business and you’ll have a personalized, turnkey solution.
Charles Cotugno Photography also partners with some of the areas leading video production, branding, marketing, and website design artists, letting you concentrate on strategy and services while we take care of the rest.
Diversity & Inclusion
With over a decade of experience helping companies feature their diversity, I’m uniquely qualified to highlight your inclusion initiative. My ability to relate and communicate with all your employees will provide you with natural images in the work environment for your annual report, marketing materials, and social media presence.