Three Reasons To Update Your Headshot At Least Once Every Two Years

Do Not Discount The Importance Of Keeping Your Headshot Up To Date!
Why do I recommend that you update your headshot at least every two years? Let me show you by using myself as an example with two headshots created four years apart.

This is the difference four years can make. Clearly, there are some noticeable changes; the lines around my eyes are more prominent, the smile lines are more noticeable, and take a look at my neck. (Please do not let me know whether I have missed anything!) Looking at myself in the mirror every day, I would not notice these changes gradually taking place. It would not occur to me that I need to have my headshot updated. But, looking at these two photos, it is clear that there should be at least one more image between them.

Here is another way of looking at it. Even though a car’s design changes might be barely perceptible year over year, companies always create images of their newest models. What would happen if they were to use the same images year after year? After a while, the images would not accurately represent the cars they were trying to sell. Any potential customers walking into a showroom would probably leave because the vehicles did not match the images they had been shown.

The same principle applies to your headshots. When a potential client is even slightly thrown off by the discrepancy between your current self and your outdated headshot, they tend to become more guarded. They are less willing to trust you, so converting them into actual clients becomes more difficult. For some prospects, it might be a deal breaker.

Bottom line, you need to treat your headshots (and all your imaging) like you would any other part of your marketing. Keep your headshot fresh by making it a practice to update your headshot at least once every two years.

Those Three Reasons To Update Your Headshot At Least Once Every Two Years

1. Your appearance has changed since your last headshot. Maybe not by a lot, but it has definitely changed.
2. Two years is the sweet spot for most people to update their headshot, so they may continue to represent them accurately. The longer you wait, the further behind the curve you fall. That growing disconnect between your old headshot and your current self can throw people off and actually make it harder to gain their trust.
3. Styles change, either your personal style or the current fashion in general. You do not want to look outdated!

Take a look at your current headshot and profile photo. If it has been more than two years or if there has been a noticeable change in your appearance, it is time for an update. Schedule a free consultation today with Charles Cotugno Photography to update your professional headshot.

Citation

• Charles Cotugno Photography – How Often Do People Typically Refresh Their Headshot?
• Charles Cotugno Photography – Seattle Headshots.