Does Your Headshot Need A Facelift?
Your company may have a beautiful and consistently branded website. Your hard copy marketing materials are perfectly laid out and send the exact message your potential clients want to hear. But when they go to your “About” page or turn to the back panel of your trifold, it all falls apart. Why? Because your business portraits or head shots are from a company event, a crop from dinner with a client, or taken during a tropical vacation back in 1998 with an umbrella drink in hand. (Not to mention it no longer reflects your current state of follicle color and volume!) Or, even though you or your team has used a professional photographer, the locations, settings, and even lighting are all different. Does this sound familiar?
Whether you’re a freelancer or part of a team, your business portrait is often the deciding factor as to whether or not a potential client will contact you. They need the right visual cues to trust that you, as a person or a team, are in line with your mission and ready to move mountains to solve their problems. That’s what a well conceived and professional business portrait representing your brand will tell you potential clients.