Diversity & Inclusion
“Excellent results…year after year.”
“We’ve used Charlie’s photography services because of the excellent results we see year after year. It is an essential tool in capturing the essence of diversity and inclusion throughout our workplace. It’s key to presenting us as a leader in this space and encourages other likeminded, socially aware organizations to embark on similar initiatives.”
– Cheryl Roe, Director of Programs & Development, Skills Inc.
Why Invest In D&I Photography?
Authenticity: And that’s important. Investing in customized photography featuring your own employees plays a big part in successful diversity and inclusion initiatives. Your potential markets will know when you’ve licensed a stock image in your communications. And that brings the risk of damaging your brand.
Show Your Leadership, Attract the Best Talent: A strong diversity and inclusion strategy is giving business leaders an edge in talent acquisition. With an effective campaign you’re not just solidifying you position as a leader in this space. You’re inviting the best talent of all backgrounds and abilities to become part of your long term success.
The Ingredients For Success
Experience: For over a decade I’ve worked with companies of all sizes creating tens of thousands of images featuring their diverse and inclusive work environments.
Passion: My mission as a photographer is to showcase organizations and their employees who have overcome social obstacles to become inspirational in their community.
Advocate: Since 2005, my Stories of Autism project has evolved into a national network of professional photographers creating fine art portraits promoting awareness, acceptance, and inclusion of people with autism spectrum disorders.
Your Return On Investment
Businesses everywhere are seeing the ROI of customized imagery in two key areas.
Increased Market Share/Brand Loyalty: Hispanic, Asian, LGBT, physically/neurologically challenged, and many other communities want to see that companies are embracing and valuing D&I. Companies showing they embrace these values within their own culture will increase their overall market share with a wider variety of consumers and win their long term loyalty.
Increased Employee Pride: Featuring your employees in your D&I campaigns does more than help establish you as an industry leader. Because they’ve played a part in the process, everyone becomes more invested in the future of your organization. It brings a sense of ownership and pride in their work. And with that comes increased dedication, improved productivity, and higher retention. It’s a win for everyone!
Social Responsibility: It demonstrates your belief in the talent and potential of everyone regardless of background or ability. It’s not just the right thing to do; it’s the right thing to do for your business!
Studies Reveal The Advantages of a Diverse and Inclusive Workplace
Our Experts Are Here To Help
Charles Cotugno Photography brings in industry leaders to form the Inclusion Communications Solutions Cooperative. We offer socially responsible organizations everything from a one time consultation to a fully implemented inclusion and diversity program with customized communications campaigns, multimedia packages, follow up support, and more.
Ready To Start Your Diversity & Inclusion Hiring?
SM Diversity is a minority – owned experienced staffing & recruiting agency specializing in diversity & inclusion partnerships.
From FORTUNE 1000 companies to well-funded startups, businesses rely on SM Diversity because our team runs the gamut when it comes to “diversity”. Our goal is to help your business build a more efficient workforce.
Visit the SM Diversity site!