A Decade of Collaboration

Tami Vileta, president of Pinpoint Strategic Communications, speaks about her company’s decade plus relationship with Charles Cotugno Photography and how targeted business photography has benefitted her clients.

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Targeted Lead Generation

Successful businesses understand that customized professional photography is a profit center, not a cost item. When planned and executed correctly, an effective image builds an instant connection between your business and your target market, inviting them to learn more about how you can solve some of their biggest challenges.

Unfortunately, many businesses choose to forego professional photography in order to save money in the short term. Some decide to take a “do-it-yourself” approach which rarely delivers professional results. Others use generic stock photography that doesn’t connect with their specific audience.  

The bottom line? All sales, whether B2B or B2C, are emotionally based. Showing people how they can directly benefit from your products and services makes the strongest possible impression on your target market and drives more qualified leads to your sales team.  

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A Collaborative Process

Creating images that support your call to action takes careful thought and planning. Before even thinking about photography, we make sure we’ve defined your goals and mapped a visual strategy to showcase the benefits of your products and services. Then we begin the planning process, whether it involves just a few of your team members in your facility or calls for full on-location production. Once the photographic process is completed, your images are delivered in your required format for final selection and retouching.

headshots, business images, commercial photography, profile photos, LinkedIn, social media, marketing, annual reports

Custom Stock Libraries: Social Media Made Easy

 

Having a customized stock image library at your disposal will save resource time and effort while allowing your team to focus on other business-critical tasks. For an average cost of just a few dollars per image, we can create up to a year’s worth of photos to be shared on all your social media platforms. Just select a photo and write a brief post describing how the action in the image benefits your clients and you’re good to go. You can even use the images in your marketing campaigns, posters, newsletters, and more.

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Diversity & Inclusion

With over a decade of experience helping companies feature their diversity, I’m uniquely qualified to highlight your inclusion initiative. My ability to relate and communicate with all your employees will provide you with natural images in the work environment for your annual report, marketing materials, and social media presence.

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