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Blog Medium Image2019-02-13T14:23:54-07:00

Your Headshot Reveals A Lot About You

"A successful headshot is not about your looks."If it's related to your career advancement, LinkedIn is the place you need to be seen. And to literally be seen you need to have a great headshot. One that stands out from the crowd and tells people that you are the confident and competent professional they need to connect with.But how often do you see a [...]

By |February 20th, 2016|Categories: Headshots, Uncategorized|

Your Senior Photo: What Savvy Class of ’17 Seniors Are Doing Right Now

  Senior photo created during the golden hour. Savvy students and parents know this is exactly the right time to lock in their senior photo times.   I'm sure you've taken photos of your friends and family on a sunny day and seen the "raccoon eye" effect; shadows leaving black holes where a set of eyes are supposed to be. That strong, overhead [...]

By |February 3rd, 2016|Categories: Uncategorized|

Inclusive Workplace Initiatives

How can business leaders overcome the obstacles of creating an inclusive workplace?  It's encouraging to learn about more and more high profile companies make the commitment to a more inclusive work environment. Thanks to business leaders like Warren Buffet and Bill Gates, the corporate responsibility bar has been raised significantly over the last decade. But it's not easy to transform organizational [...]

By |January 9th, 2016|Categories: Inclusive Workplace, Uncategorized|Tags: , |

Remind Yourself Why You Do What You Do

Originally posted August 10, 2015     On Saturday evening my wife, son, and I had tickets to see Maceo Parker at Jazz Alley in Seattle. If you’re not familiar with Maceo, he played for years with James Brown, had some top hits with his own bands, and has worked with such diverse acts as Parliament-Funkadelic, Prince, De La Soul, Dave Matthews, Jane’s [...]

By |August 26th, 2015|Categories: Uncategorized|

7 MUST Photo Tips To Sell Your Property

Originally posted July 30, 2015   A Mid Century Modern home in Bellevue, WA.   I don't know what the rest of the country is like but the real estate market here in the Pacific Northwest is HOT! No doubt, we're back to the same feverish buying and selling frenzy we saw in the mid 00s. Short supply has fueled bidding wars and most [...]

By |August 26th, 2015|Categories: Uncategorized|

Five Reasons You Should NEVER Select Your Portraits Online

Love the look of the 8x10 portrait on the wall above? Believe it or not, this is what most people consider a "big" portrait.Originally posted July 20, 2015Photographers are hired as much for their guidance as they are their talents. Your photographer should have a good understanding of what your intentions are with your images and do their best throughout the [...]

By |August 26th, 2015|Categories: Uncategorized|

The 3 Key Elements to a Winning Headshot

We’ve all done it; we’ve seen someone for the first time and immediately have reservations about them. Most of the time these reservations disappear once we engage in some conversation.

 But what if it’s a potential client or employer getting negative impressions from your headshot? It could be for any number of reasons, legit or not, including the clothes you’re wearing, your hairstyle, your expression, or who knows what else. If you’re not physically there to overcome anyone’s negative perception of you it could mean the loss of a great opportunity.  

 The Secret Formula

No headshot can eliminate all potential concerns someone may have about you. However, there are three basic elements that will always emphasize your best professional attributes.

  1. Professionalism. There are two elements to looking professional. First, you need to look sharp; clean, put together, and dressed in a way that is appropriate for your industry. Second, your image must be professionally created. You need to show you care about how you present yourself. No crop from a larger photo, vacation, party, pet, or hobby shot. Making the investment in a professional business portrait tells the viewer you take your opportunities seriously. In turn, they’ll take you seriously.
  2. Confidence. You need to own your image, look comfortable in your own skin. You need to look qualified and ready to handle any challenge set in front of you. But be sure not to cross the line into arrogance. Unless the job you’re looking for requires intimidation, perceived arrogance will probably eliminate you from consideration.
  3. Receptiveness. The last thing you want to do is appear uncooperative. Your body’s position, head angle, eyes, smile, and lots of other subtleties work together to tell the viewer you’re open to questions and collaboration.

 Rise Above The Mediocrity Trap!

You may feel your casual headshot is on even par with everyone else’s so there’s no need for a professional image. Instead, you should be looking at it this way. Because most people don’t put much effort into their headshot is the exact reason why you should have a professional headshot!

 Anything you can do to reduce the element of doubt can only help elevate you from your competition. With the majority of people researching you online before deciding whether to reach out, your headshot is one of the most important investments you can make in your success.

Until next time.

Charlie Cotugno

Charlie Cotugno is a Seattle based corporate/commercial photographer with clients ranging from individuals to Fortune 500 companies. He is also a speaker on the topic of leveraging photography for career advancement and marketing success. To learn how Charlie can guide you through your visual imaging process, visit, email, or call/text 425.501.9725.