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Blog Medium Image2019-02-13T14:23:54+00:00

The 3 Key Elements To A Winning Headshot

We've all done it; we've seen someone for the first time and immediately have reservations about them. Most of the time these reservations disappear once we engage in some conversation.  But what if it's a potential client or employer getting negative impressions from your headshot? It could be for any number of reasons, legit or not, including the clothes you're [...]

By |February 13th, 2019|Categories: Uncategorized|

The Very Real Impact of Your First Impression

In the day to day pursuit of your career or business goals, your biggest mistake might be underestimating the importance of the first visual impression. Especially on LinkedIn, where most people research potential employers and service providers. While your resume may be stellar, it's your profile photo that will have the most impact on how you are first perceived. Yes, you need [...]

By |January 7th, 2019|Categories: Business, Headshots|Tags: , , , , , |

A Senior Portrait Empowers Change

How a senior portrait session brought much needed confidence to a young woman and changed the way I look at my business.A couple of summers ago I was working with a family on a local beach to create their daughter’s senior portrait. The gal seemed a little more nervous than most in front of the camera and it took longer [...]

By |June 17th, 2016|Categories: Business, Creative, Senior Portraits|

Business Images with Personality!

Revealing your company's personality in your business images will make you more memorable to potential clients.About a month ago I was asked by a marketing agency to create a new business images of each team member for a soon to be released website update. But instead of creating standard headshots, each portrait had to reveal that person's passion outside of the workplace [...]

By |May 31st, 2016|Categories: Business|

Authentic Photos Are Key to Diversity

Diversity and inclusion in the workplace. Diversity & Inclusion initiatives, like any other marketing campaign, need impactful imagery to attract the best talent to your organization. The good news? Thousands of companies have realized the importance of having a diverse and inclusive workforce and competing for talent. As I've always phrased it, "It's not just the right thing to do, it's the [...]

By |May 22nd, 2016|Categories: Uncategorized|

Bad Headshot = Limited Opportunity

 Is your headshot slamming the door to career advancement?It always amazes me how many people ignore the importance of their LinkedIn profile image. Dozens of studies have proven that a person with a professionally created headshot garners far more attention than those out of focus, cropped party photos or quick snapshots. With literally MILLIONS of bad profile photos out there the [...]

By |April 21st, 2016|Categories: Business, Headshots|

The 3 Key Elements to a Winning Headshot

We’ve all done it; we’ve seen someone for the first time and immediately have reservations about them. Most of the time these reservations disappear once we engage in some conversation.

 But what if it’s a potential client or employer getting negative impressions from your headshot? It could be for any number of reasons, legit or not, including the clothes you’re wearing, your hairstyle, your expression, or who knows what else. If you’re not physically there to overcome anyone’s negative perception of you it could mean the loss of a great opportunity.  

 The Secret Formula

No headshot can eliminate all potential concerns someone may have about you. However, there are three basic elements that will always emphasize your best professional attributes.

  1. Professionalism. There are two elements to looking professional. First, you need to look sharp; clean, put together, and dressed in a way that is appropriate for your industry. Second, your image must be professionally created. You need to show you care about how you present yourself. No crop from a larger photo, vacation, party, pet, or hobby shot. Making the investment in a professional business portrait tells the viewer you take your opportunities seriously. In turn, they’ll take you seriously.
  2. Confidence. You need to own your image, look comfortable in your own skin. You need to look qualified and ready to handle any challenge set in front of you. But be sure not to cross the line into arrogance. Unless the job you’re looking for requires intimidation, perceived arrogance will probably eliminate you from consideration.
  3. Receptiveness. The last thing you want to do is appear uncooperative. Your body’s position, head angle, eyes, smile, and lots of other subtleties work together to tell the viewer you’re open to questions and collaboration.

 Rise Above The Mediocrity Trap!

You may feel your casual headshot is on even par with everyone else’s so there’s no need for a professional image. Instead, you should be looking at it this way. Because most people don’t put much effort into their headshot is the exact reason why you should have a professional headshot!

 Anything you can do to reduce the element of doubt can only help elevate you from your competition. With the majority of people researching you online before deciding whether to reach out, your headshot is one of the most important investments you can make in your success.

Until next time.

Charlie Cotugno

Charlie Cotugno is a Seattle based corporate/commercial photographer with clients ranging from individuals to Fortune 500 companies. He is also a speaker on the topic of leveraging photography for career advancement and marketing success. To learn how Charlie can guide you through your visual imaging process, visit www.BizPix.net, email cc@cotugnophoto.com, or call/text 425.501.9725.